Northern women are top of the shoppers when it comes to all things hair, according to hair and beauty specialists Hairtrade.com
And north east beauty Cheryl Cole topped the polls as the nation’s hair heroine.
Hairtrade.com found that more than a third of its orders in 2012 originated from women in the north east, with the majority of customers voting Geordie gem Cheryl Cole as the celebrity who most inspired their hairstyles.
Laura Meredith, from Hairtrade.com, said: “We’re based in the north east as we believe it’s the hub for all things hair, especially as Northern women like to take pride in their appearance and are big fans of ‘faking it’ with their hair, tan and nails to make sure they always look their best.
“It’s no surprise that such a high proportion of our orders originate from this area of the country.
“Cheryl Cole is one of the most famous Northern women who isn’t adverse to enhancing her natural locks now and again.
“A lot of women, especially in the north of England, can relate to her and aspire to look like her.”
For more information about the products available visit www.hairtrade.com or call 0845 051 0342.