MR PROCTOR is the master pouring out the refreshments into the tin mugs of the boys from Royal Jubliee School during their Christmas celebrations in 1930s.
The boys are all wearing fishy hats advertising Tyne Brand – perhaps the firm provided the food for the party.
Tyne Brand has a double-page advertising spread in the Christmas number of the 1932 ‘Advertiser’.
Some of the boys might have asked Santa for the latest Tiger Tank or Milk Lorry from Triang after seeing sketches from Howard Stores toy department.
In Bedford Street Fairbairn’s invited us to see their special window display of slippers, Rowell’s had the latest gowns, fur trimmed coats and millinery, Graham’s had a showroom of home furnishings and Lowes’ offered an extensive range of flooring, table linens and boxed handkerchiefs.
‘Gifts for him from the shop of his choice’ were at Wood’s in Saville Street, where you would also get your rubber wellingtons from Gilhespy’s for the winter weather.
The latest perfume ‘June’ was available from Bradbeer’s chemists in West Percy Street, where Burton’s reminded us to get our dry cleaning done in time, including carpets and soft-furnishings.
Ladies could have their hair permanently waved for 12/6d at Bell Brothers or if you were really flush – Eugene Waving at 21shillings.
And what better way to round of the festive season but to take your own towel and soap along to the Hot Sea Water Baths in the 1933 New Year at one shilling a time.
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