Ferrari becomes the world's most powerful brand

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Ferrari is the world's most powerful brand.

And not simply in the opinion of millions of Prancing Horse enthusiasts all over the world or, indeed, the clients that continue to buy the cars built at Maranello year after year, but according to the annual list compiled by leading brand valuation experts, Brand Finance. Ferrari took the number one spot of the top five most powerful brands in 2013 ahead of the likes of Google, Coca-Cola, PwC and Hermes on a list that includes the 500 most famous companies in the world.

 

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