Adam’s business idea nets a lot of interest

Damian Baetens, director at Transmit Start Ups, with Adam Riley (front) beside King Edward 's Bay, Tynemouth. Picture by Gilbert Johnston.
Damian Baetens, director at Transmit Start Ups, with Adam Riley (front) beside King Edward 's Bay, Tynemouth. Picture by Gilbert Johnston.
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An entrepreneur’s fish shack business has proved a recipe for success with ambitious plans to expand.

Adam Riley set up Riley’s Fish Shack as part of the Tynemouth Food Festival in 2012 where he sold 40 kilos of fish, leading him to set up a pop-up cafe at King Edward’s Bay every weekend this summer.

The 33-year-old received help from Transmit Start-Ups to fund a purpose-build kitchen and wet room near North Shields Fish Quay.

And such has been the popularity of the shack, that Adam is planning to open a cafe next year, selling a wide range of locally caught fish and lobsters.

Adam, who trained as a chef on the Isle of Man, said: “The Transmit Start-Ups loan has been a tremendous boost for my business as before I had my own kitchen I was travelling up to Heddon on the Wall to use a farmer’s kitchen.

“The fish is now brought in by North Sea fishermen, prepared by me and cooked within a really short space of time so customers are eating fish at its very best.

“It is great that people have welcomed my cooking with such enthusiasm.”

Damian Beatens, director at Transmit Start-Ups, said: “We are delighted to have been able to support Adam’s business.

“It has been really successful and we can see clearly how our loan has helped him move up a level.

“He has spotted a gap in the market and gone for it. He is going to go from strength to strength and now he has his own premises.

“The world is his oyster, if you excuse the pun.”

Adam’s wife Lucy is also his business partner and helps with the back office administration as well as the food preparation.