Building blocks for new business

North Shields resident Julie Coxon, who has launched a bespoke gift business (www.a-musing.co.uk) following redundancy.
North Shields resident Julie Coxon, who has launched a bespoke gift business (www.a-musing.co.uk) following redundancy.
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A WOMAN has gone back to her creative roots to lay the foundation blocks for a new career after being made redundant.

North Shields-based designer Julie Coxon turned her back on a 12-year career in the banking and financial sector to set up a-musing.co.uk – a bespoke gifts company that focuses on producing simply but imaginative produces.

Her unique pieces of art – all acrylic blocks – convey a personalised message for her customers.

Julie said: “My role at Northern Rock was made redundant and this really gave me the shake I needed to focus on what I wanted to do and what made me happy.

“I left Art School in 1997 with a 1st Class Honours Degree in art and design but took a sidestep going into banking instead.

“After the redundancy, I had no plans what to do next in my life.

“But I quickly realised that whatever I was going to do would need to be of significance to me every day, otherwise what would be the point?

“As a result of the creative block I went back to basics. I made little cube blocks with clay, letter stamped with the alphabet, threw them up in the air and when they landed, new words and ideas were formed.

“From there I pulled out props and my camera ad headed to the seaside and he countryside to take some shots. I decided to preserve the resulting images in acrylic blocks and so a-musing.co.uk was born.

“Now, each time I create, package and send off a block I get a lot of pleasure from it; this is the purpose I needed and wanted to have.”

The business is already taking orders from across the UK – especially for the range of keepsake blocks that are personalised for birth announcements – with four main categories for a-musing.co.uk creations; fancy, wrapped, toast and dazzle.

Currently operating from an office at home, Julie already plans to take on studio space and grow the product range.