Firm keeps it in the family

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A WHITLEY Bay creative digital and publishing business is keeping it in the family as it celebrates its ten year anniversary.

CONSILIENCE Media, a Whitley Bay based creative digital and publishing agency, is this month celebrating its ten year anniversary, and the history which has helped it forge success in the digital sector.

To mark their anniversary and to celebrate their roots in Whitley Bay, Consilience are also offering a business marketing surgery to any organisations on Tuesday, October 4, providing free creative marketing or publishing advice for those who want to pop in to their office. The surgery will run from 10am until 4pm.

The agency was established by Whitley Bay’s John Brady in 2001 and focused then exclusively on printed media. It was initially set up to provide media services for the Institute of Environmental Management and Assessment (IEMA), including their membership magazine; which in time resulted in Consilience providing over 20 issues a year to their 15,000 members.

This year, ten years on, John has passed the reigns to his son Dan Brady, and, the business has grown and shifted to embrace the online opportunities that have become available.

Consilience Media is now a fully-fledged digital and marketing agency which offers websites, membership database systems, search engine optimization, branding, e-marketing campaigns and online magazines; alongside its more traditional offer of printed magazines.

Managing director Dan Brady said: “So much has changed in the ten years since we were established, particularly in the way the internet is used by businesses and consumers. “Technology is being used to do the majority of things consumers used to do manually, this is especially true now with the growth of mobile browsing, e-commerce and social media.

“Consilience have evolved to ensure both we and our clients benefit from these advances; producing online magazines as an alternative to the costlier printed versions for example, or creating websites and email marketing campaigns to drive online sales.”

Consilience now employs seven people to meet the needs of its clients. Their team include a creative mix of designers, developers, marketers and editors.

The agency is working with clients both in the region and across the country and recent clients have included the University of Newcastle, the Royal Society of Wildlife Trusts, Sage Gateshead, the Mouth Cancer Foundation and Department of Work and Pensions. Recently Consilience won the contract to develop a website for ChangeAgents, a national organisation that brings graduates and employers together.

In amongst all these changes Consilience is proud to retain the values that helped them flourish and which today still influence how they do business.

Dan said: “It’s important we continue to listen to clients, focus on their needs and provide solutions that help their businesses to grow. It is this approach that has brought us success over the last ten years, and it is one that we have carried forward throughout change and progression.”