A team of food entrepreneurs are hoping to serve up some success after launching a new healthy eating venue.
Paula Donaldson, Rose Duncan and Michael Faulkner have launched the Pulp Fiction Future Food and Juice cafe on Park View, Whitley Bay.
They have been supported in their start-up journey with advice and guidance from TEDCO Business Support via the Start and Grow programme and Virgin StartUp.
Paula said: “It’s been a busy and exciting few months and we’re thrilled to be opening Pulp Fiction Future Food and Juice in Whitley Bay.
“This is the culmination of many months of hard work and research and we hope that customers will enjoy our menu and café environment as much as we have enjoyed developing this novel idea.”
She added: “A few years ago we started to notice a real shift in how people and certainly ourselves, were consuming food.
“Health conscious customers aren’t just focused on low calorie, low fat or low carb anymore, it is the nutritional profile of food and the perceived health benefits of ingredients which are deemed to be more important.
“As this mirrors how we feel about food and as we both have a background in hospitality which we both missed, we felt the time was right to set up our own venture doing what we love”
The café offers a wide-ranging menu of healthy cold-pressed juices and smoothies while the food menu features a selection of healthy breakfasts, superfood salads, healthy soups, stews and curries, and also super snacks and clean sweet treats.
Paula said: “Our menu is very diverse and caters to people with special dietary needs and lifestyle choices – such as vegan, dairy or gluten-free food – but mostly we have created a menu of food that is well-balanced between nutritional health and taste.
“Everything we sell in the cafe we regularly enjoy eating and we hope that by creating balanced food options that nourish as well as satisfy we can appeal to the growing number of health conscious consumers looking for extra choice when eating out.”
The café will have a sun filled south facing ‘yarden’ area at the rear of the building where customers can sit and enjoy food in the comfort of a small garden growing fruits and vegetables such as kale and wheatgrass which will be used in the café’s food, juices and smoothies.
The space will be child friendly to provide ways to showcase to young people how food is grown and utilised straightaway in the kitchen.
Paula added: “The name Pulp Fiction is actually surprisingly not a reference to the film but actually it came about because whilst we are juicing and making clean treats with the juice pulp we are also housing a book exchange within the café.”
Bill Hartshorne, business advisor at TEDCO Business Support ,said: “Pulp Fiction Future Food and Juice is a business rooted in a genuine passion for food but with the creative flair to create something new and interesting for customers.
“The team have been wonderful to work with as we identified the different steps on the road to starting up a business and how to meet the demands of a start-up beyond the initial launch phase.”