Products are taken on board

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A NEW range of high quality, professional instrumentation set to shake up the market for test and measurement equipment in the UK, has been taken on board by two local companies.

Newcastle based calibration services laboratory AMECaL has the perfect technical pedigree to produce a range of rival-beating electrical and environmental products.

Nexus, which operates the Shields Ferry on the River Tyne, was the first company in line to take delivery of the new instruments. Supervisor at the Ferry, Ray Douds, said: “We’re delighted to be the first company to take advantage of AMECaL’s new range of products. “We’ve been using their calibration and repair service for several years now and it’s been excellent for us to have such a skilled and flexible company virtually on our doorstep.”

The move into equipment supply has been several years in the planning and has been based on the experience and knowledge gained from serving thousands of customers in the UK and overseas. After building up a profile of the multitude of problems associated with the massive and confusing range of products available, the company made the decision to produce its own concise and professional range of equipment.

Technical director Stephen Oxborough said: “On one side of the market are hundreds of cheap imported models – generally of very low quality and selling at rock bottom prices – and on the other side are meters selling for much higher prices, which are often of better quality, but not very high quality. “Even some of the big brand names don’t guarantee the quality of the product – customers can be paying a premium simply for the brand name.”

So the team at AMECaL decided to take matters into their own hands and develop their own range of quality equipment for electrical and environmental testing - based on their wealth of expertise in the field – at a value-for-money price, to be supported by their own laboratory/workshop and a technical helpline where customers can speak directly to a technician for help.

Sale and marketing manager David Heppell added: “We approach the market differently to other manufacturers. We’re not in the business of simply selling instruments – we’re primarily a service-focussed company – we want to be sure, every step of the way, that we can provide the level of quality and support our customers deserve. “Their feedback has been crucial throughout the process of developing the product range. At AMECaL we take the quality of our products and services very seriously - the new product range is no exception.”