Calls to the Alzheimer’s Society helpline have increased by a third since Christmas.
Now the charity are urging borough residents to visit their GP if worried about memory problems.
The charity has started the New Year by sending out ‘Worried about your memory?’ information leaflets to help raise public awareness and ensure the right support is available.
Alzheimer’s Society interim operations manager for North of Tyne Danielle Hayes said: “Many of the calls to the National Dementia Helpline have come from worried relatives, who may have seen relatives or friends for the first time in months and noticed changes in behaviour.
“There is often a misunderstanding about dementia and its symptoms, and people may delay seeking help when they are concerned about their memory problems.
“Spotting the signs of dementia as soon as they start, and getting a diagnosis is vital. It allows people to access support and specialist services that they desperately need. It also means they can start to plan for their future, and that of their family.
Anyone who has noticed changes in a family member or friend, or their own memory to visit their GP and seek advice as soon as they can.