YOUNG people, parents and carers are being urged to get on their bikes and cycle to school.
Schools Go Smarter, a £5m government-funded project to reduce congestion, has launched a new spring cycling campaign.
Posters and radio adverts will encourage people to think about ditching the car and getting on their bike to school.
Schools Go Smarter has already invested in a range of practical projects to get young people cycling to school, including new bike paths, sheds and specialist cycling officers.
The projects are paid for by the Department for Transport under its Local Sustainable Transport Fund, which aims to reduce traffic congestion.
Coun Ed Hodson, North Tyneside Council’s cabinet member for transport and the environment, said: “We must do all we can to encourage our children to choose more sustainable ways of making journeys.
“When pupils and parents choose cycling or walking to school instead of using the car, it helps to reduce congestion, protect the natural environment and improve our children’s health.”
Sustrans Bike It officer Alan Barlow added: “Schools Go Smarter is doing some fantastic work, helping to educate young people and parents about the benefits cycling and walking to school.
“So far we have had 205,000 children, parents and teachers attend our activities, but we know there are more who need support to make it a regular habit.
“Campaigns like this one help us raise awareness about the benefits of pedal power.”