A campaign has been launched to highlight how accessible attractions in the region are via the Metro system.
Tyne and Wear Metro’s ‘#42Ways’ campaign aims to make families and visitors aware of where the public transport system can take them, with 42 attractions signed up.
The campaign is being rolled out across social media, including Twitter and Facebook.
Sharon Kelly, customer service and operations director at DB Regio, which maintains and operates trains and stations on the Metro system, said: “Our new campaign will also be linked to Metro’s website which will feature blogs on various places to visit around the network, as well as exclusive money-saving offers.”
Anna Etchells, from Tynemouth Blue Reef Aquarium, said: “This campaign will certainly provide a real boost to everyone involved in tourism in the area.”
She added: “Social media works without a doubt and as attractions, we really will gain from something like this.”