A major campaign to improve patients’ experiences has received backing from Northumbria Healthcare NHS Foundation Trust.
The trust is rolling out the ‘Hello, My Name Is...’ campaign, which encourages staff to introduce themselves to patients and service users.
Campaign founder Dr Kate Granger visited the trust to deliver a speech to more than 100 nurses who care for patients on the frontline.
Dr Granger, a registrar from Yorkshire specialising in elderly medicine, who was diagnosed with terminal cancer, launched the campaign after a hospital stay last summer when she found that many staff did not introduce themselves before delivering care.
Dr Granger said: “I am truly touched that another trust is backing the campaign and pledging to do a simple thing that makes such a difference.
“I firmly believe it is not just about knowing someone’s name, but it runs much deeper. It is about making a human connection, beginning a therapeutic relationship and building trust.
“I have been impressed to hear of the fantastic work happening at Northumbria. I am confident the campaign will be a success and patients will benefit.”
Rosemary Stephenson, the trust’s director of nursing, said: “We were delighted that Kate was able to come to Northumbria Healthcare to tell us about her campaign.
“Her personal story is truly touching and her campaign strikes a chord no matter who you are - a patient, a relative or a healthcare professional – that just a few words can make such a difference in providing compassionate care.
“All the nurses here have been inspired to lead a change across the organisation where we all remember to introduce ourselves to each and every patient we come into contact with day to day, no matter how busy we are.
“All of our staff do an amazing job delivering high quality, personalised care and this campaign complements all the work we’re doing to continuously improve the experiences of the patients in our care.”
For more information on Kate’s campaign, visit www.hellomynameis.org.uk