Time has been called on a former seafront pub which has stood empty for years in Whitley Bay.
Work has started to demolish the former Avenue.
The disused building, now seen as an eyesore on the seafront, was bought by North Tyneside Council last year as part of the authority’s regeneration plans for the area.
Mayor Norma Redfearn said: “The removal of this unsightly building is another positive step in the successful regeneration of Whitley Bay as part of our £30m masterplan, and this uniquely-located site will offer a fantastic development opportunity.”
Demolition work is expected to take around six weeks, and any localised disruption will be kept to a minimum.
Once complete, the site will be promoted for redevelopment, which could be housing.
In December, the council revealed its plan for the coastline between St Mary’s Island and Cullercoats Bay – see www.northtyneside.gov.uk
The proposals contain a mix of council and private sector developments and represent more than £3m of new investment at the coast, aimed at making the area even more attractive to visitors, residents and businesses.