Residents are being warned not to fall fowl of the most common causes of food poisoning.
The fight against campylobacter – often found in raw chicken – is at the centre of this year’s Food Safety Week, which runs from June 16 to 22.
North Tyneside Council’s environmental health team will be staffing displays at some of the borough’s supermarkets to alert shoppers.
Coun John Harrison, cabinet member for the environment, said: “This is a simple but important message for residents.
“I’m pleased our environmental health team is supporting this national campaign and raising awareness of how to handle and cook food safely – don’t wash raw chicken, cook it properly and enjoy it safely.”
Advice leaflets and posters are also being sent to all catering business in the borough that handle raw chicken; as well as public buildings.
Bob Martin, head of foodborne disease strategy at the Food Standards Agency, said: “This is a serious problem and we are calling on the whole industry to act together to tackle campylobacter.
“People in North Tyneside can do their part by handling and preparing chicken with extra care.”
The environmental health team will be in the following supermarkets from 9.30am to 11am:
• Monday, June 16 – Asda, Whitley Road, Benton;
• Tuesday, June 17 – Sainsbury’s, Newsteads Drive, Whitley Bay;
• Wednesday, June 18 – Morrisons, The Killingworth Centre.
For more information, see www.food.gov.uk/actnow
For advice on handling poultry safely, see www.food.gov.uk/chicken