Driven to go green on borough roads

Arriva launch their new electric buses at the Whitley Bay Playhouse with the help of pupils from the nearby Marine Park First School and electricity boffin 'Prof Joe Winterschladen' (top).
Arriva launch their new electric buses at the Whitley Bay Playhouse with the help of pupils from the nearby Marine Park First School and electricity boffin 'Prof Joe Winterschladen' (top).
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A bus company is driving forward with plans to become ‘greener’.

Arriva North East has ten new hybrid electric buses which will be hitting the borough roads as part of the 308 route from Newcastle to Blyth via the Coast Road, Billy Mill and Whitley Bay.

The new buses were launched at Playhouse Whitley Bay by the company’s mad scientist Frankenbus and pupils from nearby Marine Park Primary School.

The vehicles are part of a £3m investment by Arriva, which has come about thanks to a successful bid to the government’s Green Bus Fund.

Nick Knox, area managing director for Arriva North East, said: “This investment is great news for our customers and we’re delighted to be investing in this 21st century technology.

“Hopefully it will also encourage more people to jump on board and make more journeys by bus.”

The company has advertised the change to more than 30,000 homes along the 308 route, with a special wristband and money off vouchers.