IT’S game on for North Tyneside-based radio station Capital FM as it raises cash for the Teenage Cancer Trust in the run-up to Christmas.
The hit music station, broadcasting from Silverlink Business Park in North Shields, has teamed up with Benton-based retail chain Grainger Games to set a target of raising at least £5,000 for the trust via its Help a Capital Child charity.
The station has put branded charity bins in 24 Grainger Games stores around the north east – including its head office at Benton’s North Tyne Industrial Estate and those at Whitley Bay and North Shields – and is asking listeners to donate their unwanted Xbox, Wii, Nintendo DS and PlayStation 3 games.
Grainger Games will sell the games on its behalf, and all the money raised will go to the charity’s appeal for funding for a new teenage cancer ward at Newcastle’s Freeman Hospital.
The bins will be in the stores until tomorrow.
Capital FM managing director Kim Miljus said: “Since launching Help a Capital Child in October, we have been overwhelmed by the generosity of our listeners in the north east, and we are all delighted that Grainger Games shares our vision for creating a fantastic new unit in the region.”
“The north east has always prided itself on helping others, and we are sure our listeners will get right behind our latest campaign and donate their unwanted games to help raise £5,000 for the Teenage Cancer Trust.”