Have a butchers as delicacy is spiced up

Graham Landells, retail operations manager at Dicksons, with Amanda Somerville, Whitley Bay Dicksons shop manager. Picture by Ian McClelland.

Graham Landells, retail operations manager at Dicksons, with Amanda Somerville, Whitley Bay Dicksons shop manager. Picture by Ian McClelland.

0
Have your say

A north east delicacy has been spiced up by a butchers chain.

Dicksons, the family pork butchers, has changed the recipe for pease pudding for the first time in 62 years – chilli pease pudding.

Chris Hayman, head of sales at Dicksons, said: “This is a bold new venture for pease pudding – one of the region’s most popular local delicacies.

“For 62 years, Dicksons has been making our fine yellow spread to please the legions of pease pudding lovers, however, the time was right to look at new ways to spice up sandwiches and soups with an all-new chilli-flavoured version.”

The limited edition pots of spicy red pease pudding are on sale across the 24 Dicksons shops throughout the region.

Depending on how chilli pease pudding is received, plans are in the pipeline to potentially release a host of flavoured pease pudding options.

Chris added: “Pease pudding has always been a somewhat divisive product. You either love it or hate it.”

“Without a doubt those that love it are certainly passionate about it and we get orders for pots and pots of pease pudding from ex-pats in locations all over the UK.

“It was this passion that inspired us to look at other flavour combinations to offer a little something different to our customers.

“We have been conscious of the trend for spicier food options and adding the subtle heat of red chilli to our pease pudding was very well received by our in-house taste testers.

“It has the traditional texture and flavour of pease pudding with the kick to give your sandwich extra bite.

Chris said: “It came to light recently that one of our customers refers to pease pudding as ‘Geordie hummus’, which, considering the many options for flavoured hummus in the supermarkets, could mean a whole new market in the future.

“Pease pudding is used in everything from sandwich fillings to soup thickeners to that little bit of something on the side of your plate, so the opportunities for additional flavour options could be endless.”