Mums in the borough have been given advice about feeding their babies.
North Tyneside Council supported Breastfeeding Awareness Week (June 24 to 29) with the message that there is ‘no milk like mum’s milk’.
Health officials say that as well as being the perfect start for babies, mums who breastfeed are less like to develop breast and ovarian cancer while breastfeeding can also help them lose baby weight faster as it burns around 500 calories a day.
Trained midwives and health visitors give extra support to all new mums while pregnant women are invited to infant feeding sessions run every Monday afternoon in various borough venues.
Latest figures show that in North Tyneside, 43 per cent of new mums are now breastfeeding at six to eight weeks compared to 38 per cent four years ago.
Marietta Evans, director of public health for North Tyneside, said: “Although it’s great that almost half of our new mums now breastfeed there’s still room for improvement and we’re working really hard to raise awareness of the benefits of breastfeeding for mums and their babies.
“It’s recommended that babies are exclusively breastfed for the first six months because the evidence shows that it gives them the very best start in life and they’re less likely to develop ear, chest, urine and gastro intestinal infections as well as diabetes, obesity, eczema and asthma when they grow up.”
Coun Lesley Spillard, the council’s cabinet member for adult social care, added: “We all want what’s best for our babies and by giving them this fantastic start in life they can grow into healthy, happy children.
“Improving brestfeeding rates is a priority.”