Health campaign inspires smokers to quit

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A NEW health campaign aimed at encouraging smokers to quit is proving a hit in North Tyneside.

Since FRESH launched its Every Breath campaign last month, Stop Smoking services across the borough have had a number of people through their doors after being inspired by the TV advert highlighting the link between smoking and Chronic Obstructive Pulmonary Disease (COPD).

COPD is a progressive disease and 80% of cases are caused by smoking.

It kills around 30,000 people every year in the UK, more than breast, bowel and prostate cancer.

Vanessa Whittle, 39, of North Shields, visited a Stop Smoking service after seeing the Every Breath advert.

She said: “I had been considering quitting smoking on and off as I’m a bit embarassed of being a smoker but didn’t really have the inspiration to actually do it.

“Then I saw the advert on TV and it really hit home that the woman in the advert could be me and I don’t want to end up like that.”

Wallsend-born rock star Sting has also backed the campaign which uses the lyrics to his hit song Every Breath You Take.

Christine Dryden, Stop Smoking Service Manager for North Tyneside, said: “The Every Breath campaign is definitely having an effect and we’ve had a few smokers now contacting us for help and advice to stop smoking, because they have seen the adverts.

“I think it’s brought it home to them, the dangers of smoking and how their lives could be if they don’t stop.”