Kiosk aims to be cream of the crop as business moves in

Luciano Di Meo and his mother Marianna (left) with Mayor Norma Redfearn at the new kiosk at Watts Slope, Whitley Bay.
Luciano Di Meo and his mother Marianna (left) with Mayor Norma Redfearn at the new kiosk at Watts Slope, Whitley Bay.
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A popular and award-winning business has moved into to the newest addition to Whitley Bay’s seafront – for just three months.

Luciano Di Meo, who runs Di Meo ice creams, is taking over the new snack kiosk at Watts Slope after earning the contract from North Tyneside Council.

This will be a really lovely addition to the coast, offering high quality ice creams and other snacks, all summer long.

Mayor Norma Redfearn

He will start selling his ice creams and other snacks and drinks from tomorrow (Saturday) at the kiosk, which has replaced the former Boardwalk Cafe.

The Di Meo family, who also run the Di Meo Delaval ice cream parlour and pizzeria in Marine Avenue, have been making ice cream at the coast for more than 100 years.

Mayor Norma Redfearn said: “It is fantastic news that we’ve been able to attract such a high-quality, award-winning local businesses like Di Meo’s, to run the Watts Slope Kiosk.

“This will be a really lovely addition to the coast, offering high quality ice creams and other snacks, all summer long.

“We’ve got a really exciting programme of events coming up at the Plaza right across July and August, and this new kiosk will be an ideal accompaniment.”

Luciano said: “The kiosk is in an amazing location in an area of great natural beauty.

“North Tyneside Council have granted our family an opportunity that only comes once in a life time and we’re looking forward to working alongside the council to deliver a first class service to visitors to the area.

“Ever since I was a child, my parents dreamed of having a stall or cafe in Whitley Bay.

“We come from a long line of ice cream vendors and we are now in our fifth generation. Now we’ve secured the kiosk on Watts Slope, my parents and my family have surpassed those dreams and we now have both.”

The kiosk is part of ongoing work to improve Whitley Bay for residents and visitors, as part of North Tyneside Council’s £36m Seafront Master Plan to reinvigorate the coastal area from St Mary’s Lighthouse to Cullercoats.

The Watts Slope area has been temporarily landscaped to provide a setting for the kiosk and the space around it is set to be brightened-up for the summer, too, with the addition of flower planters plus tables and chairs.

Further developments will see more work to develop Watts Slope into a smart new gateway to the Northern Promenade and coastline, improving access for walkers, runners and cyclists as well as opening up amazing views to St Mary’s Lighthouse.

The licence to run the kiosk has initially been granted until September 30, 2015, as the kiosk will be removed over the winter to allow permanent works to improve the access to Northern Promenade to take place.