A North Tyneside entrepreneur has become the first PR consultant in the region to graduate from Squared Online – giving her a digital marketing qualification from Google.
Sarah Hall, owner-manager of PR and marketing agency Sarah Hall Consulting Limited, has graduated from the seven month course, developed to meet an industry need for high calibre digital talent and leadership.
Devised by Google and certified by the IPA, the Squared course draws together industry luminaries and sector specialists throughout a series of online lectures.
Piloted in 2012, the qualification was launched formally in 2013 and covers core skills including PPC, Mobile, Social and Analytics.
The certificate is the latest in a series of successes for working mum Sarah. In June she was presented by the CIPR with the Sir Stephen Tallent’s medal for exceptional achievement in PR practice.
Sarah said: “The world of communications has changed significantly in the last few years and certainly the expansion we have experienced has been mainly fuelled by the digital support we offer.
“Completing this course has been a great opportunity to bring my qualifications up to date, develop a much wider network of marketing contacts and gain access to the very latest thinking and innovations that the industry has to offer.
“We are already approaching client work differently and seeing some very positive results from this.”
For more information visit www.sarahhallconsulting.co.uk