People’s power pays off in airport ads bid

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The north east has scooped £1m worth of advertising at Heathrow Airport after beating the rest of the country in a nail-biting contest.

The competition was neck-and-neck between the north east, which used a photo of Hadrian’s Wall to win votes, and Northern Ireland until the final moments when the north east pushed ahead with the support from almost 20,000 voters.

Around 13 million passengers a year use Heathrow as their gateway to Britain’s regions, and thanks to the everyone who supported the north east, visitors will now be met with an advertising campaign aimed to inspire them to visit our region.

 

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