Hundreds of pounds has been raised to help continue to save lives at sea.
The Rotary Club of Tynemouth held a collection at the Sainsbury’s store in Whitley Bay in aid of Tynemouth’s RNLI lifeboat station.
And rotarians dressed up for the occasion by wearing lifejackets as they handed over a cheque for £336.77.
Club president Murray Shand said: “We are delighted to once again be able to assist our own lifeboat station.
“We are aware of the need for a lifeboat in this area and are very proud of the volunteers who support the station and give up their free time to man the boat when it is called out in all kinds of weather.”
A RNLI spokesperson said: “Once again, the Rotary Club of Tynemouth has supported us in our fundraising efforts.
“We are very much indebted to them and other members of the public for their support, which enables us to continue this essential service.”