Smokers encouraged to stub out the habit


Fresh's "Dont be the 1" campaign re-launches as a survey reveals how family and friends worry about their loved ones smoking.

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A campaign is re-starting to help smokers give up the habit.

Fresh has re-launched the ‘Don’t be the 1’ campaign after new figures show seven out of ten north east smokers admit their family worry about losing them early to smoking.

Latest figures show that 5,600 north east smokers aged over-35 die every year from a smoking-related disease – with 427 in North Tyneside.

Ailsa Rutter, director of Fresh, said: “It’s not really surprising to find that an increasing number of smokers in our region are being told by a friend or relative that they worry about what smoking is doing to their health and that they wish they’d stop.

“Quitting might not always be easy – but if you stop now you lower your risk of dying early at any age.”

Dr Gbenga Afolabi, respiratory physician at North Tyneside General Hospital, said: “It is hard to sit someone down and tell them they have a smoking related disease.

“For anyone thinking about quitting, I would urge them to picture themselves waiting for the test results and what it would feel like having to tell their family. It is sometimes said that quitting smoking is hard, but not quitting is much, much harder.”

Anyone who would like to quit smoking can find details about local stop smoking service support and links to free online quitting tools at

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