A charitable organisation in the borough is using money raised by youngsters visiting Father Christmas, to help other young people in the area.
More than £1,500 was raised at Park View shopping centre in Whitley Bay in conjunction with the Rotary Club of Whitley Bay from the visits to Santa and his team at the end of last year.
All the money raised on the visits will go to local charities and good causes, and the first to benefit is the Teenage Cancer Trust unit at the Royal Victoria Infirmary in Newcastle.
Rotary club president Richard Hart said: “For many years we have been supporting the Macmillan Cancer Research team, to which our club has donated in excess of £7,000, and after a recent meeting we all agreed that we should also support local teenagers who are suffering from this dreadful disease.
“The teenagers receive no government funding or support for their illnesses, other than grants and donations similar to ours, so it’s important to us all to help where we can.”
In addition to the teenage cancer unit based at the RVI, the club is also going to back the baby support unit Tiny Lives and St Oswald’s children’s hospice.