Children have given their voice to a new campaign which aims to change people’s thinking on recycling.
North Tyneside Council has launched its new ‘Changing our Thinking’ campaign which aims to improve recycling rates and reduce food waste.
The initiative – funded by the Departmner of Communities and Local Government’s (DCLG) weekly collection support scheme – provides rewards and incentives to encourage to recycle, as well as providing advice and information about how they can reduce the waste they produce.
And last Thursday the initiative was launched with the help of 355 children from Stephenson Memorial Primary School, in Wallsend.
The pupils made up the large audience for a mock TV cookery show ‘Lunch Box Leftovers’, during which there was a challenge to make something yummy from food not eaten during lunch.
Each child took in an empty drinks bottle from home to wash, squash and recycle, and during a workshop 24 ‘Bottle Squashers’ helped the children recycle all 355 bottles.
Mayor Norma Redfearn and Coun John Harrison, cabinet member for housing and the environment, also joined in the fun on the day.
Mrs Redfearn said: “It’s important our next generation of householders understand why recycling and reducing food waste is so important.
“It was absolutely wonderful to see children of such a young age being enthusistic about the activities and chatting about how they can save the planet.”
Coun Harrison said: “Recycling is second nature to many of our residents, however if we’re going to really increase our rates and reduce food waste, we need everyone to take responsibility for the things they throw away.”
The campaign will be shaped using results from a survey carried out with residents last December.
Roadshow events began this week to give residents more information about the campaign, with other schools also being visited over the coming months.