Mum’s ethical beer for dogs is launched

Woof beer which was launching in Tynemouth on Saturday. Picture by Clickinhistory Photography.
Woof beer which was launching in Tynemouth on Saturday. Picture by Clickinhistory Photography.

A Tynemouth mum has launched a new innivative dog beer at an expanding pet store in the borough.

Woof Dog Beer is the brainchild of Gabby Imerson, a Tynemouth mum who has taken a drastic change in career direction spurred on by the health of her son.

Having run a successful branding company for over 15 years, Gabby is now brewing Woof, a dog beer with a difference to the other chemically based gimmicks currently available.

“My husband, Ewan McCann, owns Three Kings Brewery in North Shields, and having watched the brewing process many times, I often wondered if there was something I could do with the waste product from his brews,” she said.

“With dogs at home, I had tried the dog beers currently available but they are just chemically enhanced drinks with no health benefits.

“The last four years have been a struggle for us all trying to maintain a positive work life balance around the needs of Finn, something had to give. Owing to the complexities of his condition, Finn doesn’t fit the criteria for a standard Autistic diagnosis so he needs a lot of my time.

“Six months ago I started working on developing Woof, a nutritious drink for dogs, made with bone stock and the left over malt from the brewery. It’s great to finally be able to run a business which works around Finn.”

Woof has now been given the stamp by the Food Standards agency, and has been commended by Defra

Woof was launched at The Pet Stop in Tynemouth. Visit www.facebook.com/woofdogbeer for more information.