New bins have been installed to help keep the borough’s coastline clean.
A total of 172 bigger bins are being fitted from St Mary’s Island to North Shields Fish Quay for general rubbish and recycling after requests from residents.
Funding has been provided through the Department of Communities and Local Government’s (DCLG) Weekly Collection Support Scheme.
Mayor Norma Redfearn said: “Listening and responding to the concerns of residents is my main priority – which is why we’re putting in these bigger bins in place.
“The council is working really hard to transform the area and make sure it remains one of the borough’s top attractions.
“During the peak season, we increase our coastal cleaning in response to more visitors, because there’s nothing worse than overflowing bins making the area look untidy.
“I’m delighted the installation of the bins has started – they’ll make such a difference to the wonderful stretch of coastline.”
During busy periods, council teams can often collect up to 15 tonnes of rubbish in a day, which the smaller bins could not always cope with.
Another 120 bins are to be replaced with larger ones in the borough’s town centres during the autumn.
The bins are also being installed as part of the council’s ‘Changing Our Thinking’, launched earlier in the year, which provides rewards and incentives to encourage residents to recycle. The scheme provides advice and information to the public, too, on how they can reduce the waste they produce and make use of food leftovers.
For more information visit www.northtyneside.gov.uk