A network of North Tyneside charities is calling on businesses to help spread the word about the work it is doing to reduce the number of hospital admissions for older people during cold weather.
The winter support network is made up of five voluntary and community organisations offering practical and support services such as clearing wet leaves from paths and giving advice on cooking on a budget.
It is also distributing packs containing items such as draught excluders, hot-water bottles and vacuum flasks to those most in need.
A free event is taking place tomorrow at 3pm at the Meadows in North Shields to offer businesses more information about the network.
For details, call 0191 643 2626 or visit www.voda.org.uk
David Bavaird, chairman of North Shields Chamber of Trade and Commerce, said: “This network is offering some invaluable free services to the older and more vulnerable residents in our borough.
“It’s essential that, as local businesses with a vested interest in our own communities, we get involved and make sure everyone who could benefit from these services knows about them.
“We’ll be at the event on Friday and will be communicating the details of this important initiative throughout the business community.”
The organisations making up the network are North Tyneside Voluntary Organisations Development Agency, the Tyne Gateway Trust, Key Enterprises, Meadow Well Connected and Age UK North Tyneside.
Supported by the NHS North Tyneside Clinical Commissioning Group, the network aims to tackle some of the causes of ill health and physical injuries that occur more frequently in winter, as well as trying to alleviate loneliness and isolation.