THE News Guardian masthead this week carries an orange bobble as we help support Age UK North Tyneside in promoting national ‘Bobble Day’.
Residents in the borough are being encouraged to join in the event, which takes place on Friday, February 11.
The campaign has been organised so that the public can show their support to elderly people by wearing a bright orange bobble.
The aim of the campaign is to help prevent thousands of older people suffering needlessly in the winter.
And Age UK North Tyneside is encouraging everyone to buy a bobble, wear something orange, or to have a go at making their own bobble on the Friday.
On the Friday afternoon from 1.30pm there will be a ‘Bobble Festival’ in Jarrett’s Coffee Shop in the Bradbury Centre, at 13 Saville Street West in North Shields, with prizes for the best home-made bobble and the most unusual way of wearing it.
Anyone who wants to make a basic bobble can look at a pattern on the website www.ageuk.org.uk/bobbleday
Bobble day is the finale of the Spread the Warmth, the Age UK national winter initiative with the goal to reduce suffering and preventable winter deaths during winter amongst people in later life.
Age UK North Tyneside chief executive Alma Caldwell advises anyone calling into the Bradbury Centre to bring their sunglasses.
Ms Caldwell added: “We hope that people will let their imaginations run wild and make this first Age UK ‘Bobble Day’ a spectacular success in North Tyneside.”