Thousands of pounds worth of prizes have been awarded to residents dedicated to recycling.
Since being launched in January, more than 800 residents have shown their support to a North Tyneside Council campaign by pledging to wash, squash and recycle their plastic bottles.
Anyone making the pledge is entered into a weekly and monthly prize draw, with high street shopping vouchers valued at £20 and £100 up for grabs.
It is all part of the ‘Changing Our Thinking’ campaign, which aims to increase recycling rates and decrease food waste in the borough.
And so far, three borough schools and 27 residents have received prizes, with hundreds more fulfilling their pledge.
Coun John Harrison, cabinet member for housing and the environment, said: “It’s really encouraging to know so many people have shown interest in the campaign, and I would urge others to find out more if they haven’t already.
“Recycling is second nature to most people, but if we’re going to really increase the borough’s rates, we need everyone to think carefully about the things they throw away.
“Rubbish also includes food waste and we continue to help residents to think about what else can be done with food leftovers, rather than them going straight in the bin.”
Residents have been making pledges online or at campaign roadshows, which are touring the borough, where they’ve also been given handy tips on turning leftover food into delicious dishes.
The next roadshows will take place from 11am to 1pm on Wednesday, July 30, at St Peter’s Church Hall, North Shields, and then the following day (July 31) during a summer fair at Howdon Community Centre.