Residents are being encouraged to start the new year off by going alcohol free.
Balance, the north east alcohol office, is challenging people in North Tyneside to give up the booze for 31 days in support of Alcohol Concern’s ‘Dry January’ campaign.
Dry January challenges people to use the aftermath of December’s excesses as time to consider their alcohol intake and start the year with a healthier approach.
Balance, as well as health professionals and public bodies in North Tyneside, are championing vintage tea parties and other activities as an alternative to boozy nights out during the month.
Colin Shevills, director of Balance, said: “Many of us are guilty of overdoing it a bit in December so we’re asking people in North Tyneside to think about how they plan to start the new year now, before the temptations of Christmas drinking takes hold.
“New year is the perfect time to take stock of our health, particularly how much alcohol we are drinking, and accepting the challenge posed by Dry January is a fantastic way to reconsider our usual attitudes towards alcohol.
“Drinking more than the recommended limits – on a daily or almost daily basis – can have some serious long term implications for our health.”
North Tyneside Director of Public Health, Marietta Evans, said: “We hope that highlighting this campaign will encourage many of our residents to consider taking a break from alcohol and enjoying the health and financial rewards.
“December is usually a really sociable month so January is the ideal time to readdress our alcohol intake.”
For more on Dry January visit www.dryjanuary.org.uk