Saddling up for initiative

Laura Barber, Quorum's events and sustainability manager, with Laurence Bonner, Sustran's workplace officer, at Quorum Business Park's Bike Hub.

Laura Barber, Quorum's events and sustainability manager, with Laurence Bonner, Sustran's workplace officer, at Quorum Business Park's Bike Hub.

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Staff at a business park got on their bike as part of an initiative to encourage them to cycle more.

Quorum Business Park, in Longbenton, held a ‘Better by Bike’ programme to promote the benefits of cycling to work following its success last year.

And officials were able to tie it in to a Valentine’s Day themed ‘Love your Bike’ campaign, which saw a bike mechanie check over cycles and make any necessary repairs.

Quorum’s commuter centre manager, Laura McVittie said: “We’re thrilled with the interest the pop-up bike hubs, bike buddy service and pool bikes over the last year.

“We wanted to get across the message that cycling to work is a great choice.

“The bike hub will be held on the second Wednesday of each month, with new activities including breakfasts, fashion shows and cycling yoga sessions.”

“We hope the ‘Love Your Bike’ campaign will encourage those cyclists who got involved last year to dust off their helmets and pump up their tyres for the New Year – and inspire newbies to give it a try.”

Quorum started its ‘Better by Bike’ cycling initiative last year to support tenants who encourage their employees to try cycling to work, and promote it as an attractive, accessible, affordable and easy way to commute.

Advice on route planning, bike maintenance and information on the ‘Bike Buddy’ service, where experienced cyclists nominate themselves to accompany other cyclists, is available at the monthly Bike Hubs.