FORGET the reality TV show America’s Next Top Model as something along similar lines is happening much closer to home.
The hunt is now on for a new face of Whitley Bay and, unlike the Tyra Banks-hosted show, it’s all in aid of good causes.
Whitley Bay charity the Mark Taylor Fund and the special care baby unit at Newcastle’s Royal Victoria Infirmary are set to split the proceeds of the event, organised by retailers at the town’s Park View shopping centre.
The winner will land a one-year modelling contract with Seghill-based Tyne Tees Models and a professional photoshoot, as well as a mini-cruise to Amsterdam, courtesy of Hays Travel in the shopping centre.
To enter, young men and women over the age of 18 need to send in photos, so a shortlist can be drawn up for a fashion show in the shopping centre on Thursday, June 7.
The Park View mall’s branches of Peacocks, Saks and Boots will sort out clothes, hairstyles and make-up for the models.
The event is being organised by two women keen to raise money for charities close to their hearts.
Margaret Cassidy, manager of the Saks franchise, picked the Mark Taylor Fund to benefit as she is a friend of Mark, a former player for Whitley Bay Football Club now fighting motor neurone disease.
She said: “We know the family and have organised lots of events to raise money for Mark’s appeal.”
Danielle Williams, owner of the Tea in the Park café, wants to raise cash for the RVI to thank staff there for their support after she lost a baby girl soon after birth.
She said: “We keep coming up with new ways to raise funds, and this is one of the best.”
Entry forms are available at shops in Park View or can be downloaded from www.parkviewshoppingcentre.co.uk
Completed forms and photos should be delivered to the security office on the top floor of the shopping centre or sent to: Modelsearch Competition, Management Office, Park View Shopping Centre, Whitley Bay, North Tyneside, NE26 1DG, by Friday, May 25 .
Entries cost £5, to be donated to the charities.
n a video to accompany this story can be seen at www.newsguardian.co.uk