PUBLIC-spirited individuals, businesses and community groups are being invited to play their part in cleaning up the borough’s streets.
North Tyneside Council has launched its 2012 Big Spring Clean campaign by encouraging people to organise their own clean-up events and supplying them with bags, gloves and litter-pickers.
Pupils at Burradon Primary School helped launch the initiative by holding a litter-pick along a nearby waggonway and by planting bulbs in their wildlife garden.
The campaign will run alongside Operation Hotspot, an ongoing joint venture by the council, fire brigade and police to tackle fly-tipping, littering and anti-social behaviour.
Pam McIntyre, the council’s cabinet member for engagement and the environment, said: “Protecting and enhancing the environment is one of the council’s top priorities.
“Our communities have an important role, and I’m encouraging them to support the Big Spring Clean, just like they have in previous years.”
As part of the campaign, council wardens will be carrying out patrols with police officers and issuing £50 fixed-penalty notices to anyone caught littering or allowing their dogs to foul.
For information on the campaign, now in its fifth year, visit www.northtyneside.gov.uk or call 0345 200 0103.