Store game show benefits charity

Teenage Cancer Trust's  Peter Collins, left,  received the money from Asda's eneral store manager Barry Thompson and community colleague Beverley Williams.

Teenage Cancer Trust's Peter Collins, left, received the money from Asda's eneral store manager Barry Thompson and community colleague Beverley Williams.

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A BOROUGH supermarket has donated more than £4,000 to The Teenage Cancer Trust.

Asda in Benton held its first ever ‘Asda Price Guarantee Road Show’ and generated £4,430 for the charity, which was handed over to trust representative Peter Collins by store manager Barry Thompson.

The activity was specially designed as a ‘guess the savings’ game show designed to let customers see how they can save by taking advantage of the store’s guarantee to be ten per cent cheaper than its competitors – or it will refund the difference.

The savings across three days were added up, multiplied and as a result the Teenage Cancer Trust benefited from the windfall.

The fundraising event featured a host on a professionally-designed stage, with groups of five challengers at a time shown a series of random products, after which they were asked to guess the savings made on those products at Asda.

Asda Benton community colleague, Beverley Williams, said: “We were absolutely delighted at the success of the event and even more so by the fact that we succeeded in raising such a colossal sum of money for the trust.”

Mr Collins added: “Asda Benton is a great supporter of ours anyway, but I’m truly stunned at this latest money maker for us.

“It will help us battle teenage cancer here locally.”