A BOROUGH supermarket has donated more than £4,000 to The Teenage Cancer Trust.
Asda in Benton held its first ever ‘Asda Price Guarantee Road Show’ and generated £4,430 for the charity, which was handed over to trust representative Peter Collins by store manager Barry Thompson.
The activity was specially designed as a ‘guess the savings’ game show designed to let customers see how they can save by taking advantage of the store’s guarantee to be ten per cent cheaper than its competitors – or it will refund the difference.
The savings across three days were added up, multiplied and as a result the Teenage Cancer Trust benefited from the windfall.
The fundraising event featured a host on a professionally-designed stage, with groups of five challengers at a time shown a series of random products, after which they were asked to guess the savings made on those products at Asda.
Asda Benton community colleague, Beverley Williams, said: “We were absolutely delighted at the success of the event and even more so by the fact that we succeeded in raising such a colossal sum of money for the trust.”
Mr Collins added: “Asda Benton is a great supporter of ours anyway, but I’m truly stunned at this latest money maker for us.
“It will help us battle teenage cancer here locally.”