Shoppers in Tynemouth have helped to create their perfect supermarket after Morrisons used their ideas to revamp the Collingwood Centre store.
The store, which relaunched on Monday, has undergone a £1million makeover.
Customers were asked what they thought of the store and they said it needed to be more accessible, simpler to move around and quicker to shop.
The opening marked the end of 11 weeks of intensive work which has seen every aspect of the store transformed to meet the needs of shoppers, including widened aisles, four more checkouts to reduce queuing times, free wi-fi and Amazon lockers for shoppers to collect online purchases.
One of the store’s longest serving colleagues, Leisa King, cut the ribbon marking the completion of the revamp.
Store manager Malcolm Rennie said: “We listened to what our shoppers said they wanted and used their ideas to develop the store.”