A Wallsend man was the first in a line of hundreds who queued to get their hands on the new iPhone 5S.
Queues started forming at around 4am on Friday morning with more than 200 Apple devotees gathering outside the company’s Eldon Square store in Newcastle.
The iPhone 5S and the iPhone 5C went on sale at 8am.
Alan Morris, 33, from Wallsend, was first in the line at 4am.
He said: “I am an iOS developer so I need the device and I also really wanted it.
“I had been waiting here since four in the morning as I knew there wouldn’t be many of them and I knew they would run out.
“I am really happy I have got one. I paid £629 for it, it’s good, I really like it.”
The iPhone 5S has a touch ID feature and is said to be twice as fast as its predecessor.
The prices of a iPhone 5S starts at £549 with the cheaper iPhone 5C costing £469.
Unlike current models, the device can be unlocked with the touch of a finger.