TELEVISION presenter Ben Fogle is calling on North Tynesiders to do their utmost to keep the borough’s beaches tidy.
Volunteers will get together on Saturday, August 4, to clean up Tynemouth Long Sands.
A national campaign, backed by Barefoot Wine and environmental charity Surfers Against Sewage, is now under way and run through the summer, ending with clean-up sessions in Liverpool and Tynemouth in August.
Fogle said: “I’m a huge lover of Britain’s coastline, so when I was asked to be the ambassador for the Barefoot Wine beach rescue project, I jumped at the chance.
“We have such beautiful beaches here in the UK, and I hope as many people as possible come down to one of the events and help keep their local beach barefoot-friendly.”
Last year’s beach clean-up project saw over 1,110 volunteers remove more than two tonnes of litter from the UK’s coastline.
Barefoot Wine marketing manager Yona Ellis said: “We are very proud to be working with Surfers Against Sewage for the fifth year, and Ben Fogle will be a great inspiration.
“2012 is set to be our biggest and most exciting year so far.”
Fogle will be attending four of the 14 clean-ups lined up but not the North Tyneside one.
There are estimated to be almost 2,000 items of marine litter for every kilometre of the UK beaches, one of the most common items being cigarette butts.
The meeting point for the Tynemouth clean-up will be in front of the Grand Hotel.
Volunteers taking part will be given a t-shirt and, at the end of the event, a glass of wine.
More information on the event can be found at beachrescue2012UK.com