A NATIONAL company is hoping for a wheelie good time after opening the first store of its kind in the borough.
Land Rover, the iconic motoring brand, has been designing and producing bicycles for the last eight years.
And bosses have chosen Royal Quays Outlet Centre in North Shields as the site for its first cycle and accessories standalone store.
The store features a range of city, mountain and trekking bikes that are suitable for small children through to experienced cyclists, alongside accessories and clothing.
Store manager Jack Webb said: “Royal Quays is a fantastic location for us as we continue to develop our offering in this sector.
“The scheme attracts local shoppers as well as a healthy tourism market from the nearby ferry terminal giving us great footfall.
“Some people may be surprised to see the Land Rover brand associated with cycling but it is an area that is proving very popular and we are keen to promote this further.”
Royal Quays’ centre manager Judith Ramshaw said: “It is great to hear that the new Land Rover store is doing so well and the early feedback from customers is that they love the new-look store.
“It is hugely satisfying to be able to secure a mix of well-known prestigious brands mixed with great quality specialist retailers.”