Two derelict buildings which have blighted Whitley Bay’s seafront are being demolished.
Contractors Owen Pugh moved on to the site last Thursday to begin work removing the eyesores.
Work is under way to knock down the High Point Hotel.
And once completed, the company will begin demolishing the former Avenue pub, including 1 Brook Street Gardens.
The properties were purchased earlier this year by North Tyneside Council as part of the regeneration plans for Whitley Bay.
Both sites will be completely demolished and cleared to make way for new developments, including the potential for new housing.
Mayor Norma Redfearn said: “The regeneration of Whitley Bay is an important priority for us, and we are now making real progress with a number of key schemes to kick-start the next phase of our work.
“The ongoing appeal of Whitley Bay is vital to the borough’s overall economic success, and we are working hard to ensure that our plans deliver real progress and improvements for the future.
“I know that residents are keen to see these eyesores removed, and I’m delighted we’ve now got the green light to do that.”
Plans are also being drawn up to determine the future of the former Whiskey Bends public house, another property on the seafront purchased by the local authority.
Officials at the council say the regeneration plans for Whitley Bay aim to secure a vibrant and successful economic future for the coast by building on its natural, historical and cultural assets.
The authority has stepped up progress on the regeneration of the coastal area this year in response to public concerns.
An open day for businesses and potential tenants interested in taking up space in ten units within the Spanish City Dome has been hailed a success as several interested parties attended and held initial talks with the council.
And the authority has announced plans to extend the Spanish City Plaza improvements northwards along the coast, integrating the Dome, the Plaza, the Links and the extensive Northern Promenade.
A master plan is being finalised that will go out to public consultation later in the year.
Plans to improve Northern Promenade are also being prepared that will include new seating, modern lighting, extra bins, and a review of the future of the Boardwalk café, earmarked for demolition.