New screen to be installed at St James’ Park

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A giant screen is to be installed at St James’ Park, Newcastle United have announced.

The 60m LED screen, manufactured by sports technology specialists ADI, will be situated on the glass panelling in the north east corner of the stadium in the Leazes end and will be visible to more than 40,000 spectators on matchdays.

At 60m, it will be the joint biggest screen in the Premier League and will be up and running for United’s home fixture with Leicester City on October 18.

The new screen will utilise ADI’s Virtuality 10mm LED technology and will broadcast exclusive club content, live match action, instant replays, statistics, news, and more.

United’s managing director Lee Charnley said: “We have wanted such a facility for a long time now and we’re delighted to have joined forces with ADI to install this state-of-the-art giant screen within St James’ Park.

“It will significantly improve the matchday experience for supporters and greatly enhance the interactivity and information we can provide to them at the stadium before, during and after the game.

“The north east corner on the stadium was the optimum location where the positioning of such a large screen was structurally possible, whilst at the same time providing a sight line for the majority of supporters.”

ADI’s commercial manager for sport, Sharon Smith, said: “We’re incredibly excited to be working with Newcastle United to deliver a platform that not only creates incredible fan engagement opportunity but also drives commercial revenue.

“With more than 30 LED displays now installed at sports venues across the UK we’re delighted to be serving St James’ Park and we look forward to working with the club to add value to the match day experience.”