Backworth’s sponsorship deal an appetite for success

At the presentation are, from left, Azad Miah, partner, Shikara, Tom Race, vice-president, Backworth CC, and Shohid Ahmed, partner, Shikara.
At the presentation are, from left, Azad Miah, partner, Shikara, Tom Race, vice-president, Backworth CC, and Shohid Ahmed, partner, Shikara.
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A borough cricket club is hoping to have the appetite for success after striking an ambitious deal with an Indian restaurant.

Backworth Percy Welfare Cricket Club, celebrating its 140th anniversary, is looking to expand its membership and strengthen its ties with the local community in 2014.

And Whitley Bay-based Shikara offered to kick-start a key summer for the club by providing vital financial backing via a new shirt sponsorship deal.

Second team captain Andrew Charlton said: “Good cricket and great curries go hand in hand at Backworth and this seemed like the perfect partnership.

“I’ve been a regular at Shikara for some time now and partners Azad and Shohid are big cricket fans.

“They’ve always taken an interest in cricket and jumped at the opportunity to make a difference at Backworth. Without the support of local businesses cricket clubs like Backworth find it very difficult to develop young talent for the future.”

Shikara, based on Whitley Road in Whitley Bay, offer authentic Indian cuisine seven days a week with co-owners Azad Miah and Shohid Ahmed permanent fixtures on the North Tyneside restaurant scene since 1996.

“We’re always looking at ways we can give something back to the local community and we love our sport,” said Mr Miah.

“We know how important Backworth’s junior section is to the club and they have always had a reputation for bringing through young players.

“The club is 140-years-old this summer and if we can help them secure their future then we will. We can’t wait to get down to the club this summer and support the boys.”

Backworth field senior teams at first, second and third team level and run a number of age group teams for junior members.

For further information email backworthcricketclub@yahoo.co.uk