The search is underway for the best local boxers to compete for the inaugural Geordie Belt.
Wallsend man Colin Ferry, 49, hopes to bring together the best fighters in the region to settle the age old argument of who is the best.
Mr Ferry has taken over The Ferryman pub in East Howdon, formerly The New Tunnel Club, which now comes with a full sized boxing ring and gym that will stage a series of boxing matches later in the year.
To mark the occasion, Mr Ferry has commissioned The Geordie Belt to be presented to the very best fighters in the region.
Boxers from flyweight to heavyweight are invited to sign up for the chance to hold the belt with the winner in each category earning £1,000.
Any fighter who can successfully defend their title four times will take the belt outright and walk away with an extra £5,000.
Mr Ferry said: “For many years there have been arguments about this fighter and that fighter being the best in the area but nobody has ever put them in the ring together to actually find out.
“So we decided to put an end to the speculation and give all the contenders the chance to, not only, prove their abilities but win big prize money.
“This area has always produced great fighters but there hasn’t been the chance to settle the argument about who are the real champions. The Geordie Belt is designed to put an end to those disagreements while giving local boxers a good pay day.”
Fighters who want the chance to compete for The Geordie Belt can pop into The Ferryman on Chatton Street, East Howdon, and speak to Colin, give him a call on (0191) 263 4529, leave a message on the Facebook page at The Ferryman East Howdon or firstname.lastname@example.org