North Tyneside clothing firm looks to expand after £250k investment
An ambitious fashion label is scaling up after winning a six-figure investment.
Sports-contemporary and urban wear fashion brand Fresh Couture currently sells through more than 50 retailers, including JD Sports and Foot Asylum, as well as its own website.
The North Tyneside-headquartered firm has worked with regional fund management firm NEL Fund Managers to secure a £250,000 investment which it is now using to bring more of its product design, marketing and web design work in house.
It is also planning to increase the size of its menswear range over the next four seasons, from around 40 to 180 items, and will also soon be launching its first ever women’s clothing range.
Fresh Couture was founded in 2013 by Nathan Malcolm and in 2016 was joined by fellow director Jamie Howey. They are now looking to quadruple turnover and create four new jobs.
Dale Parr, who recently joined as chief operating officer, said: “Bringing more of our design work in-house gives us greater control over the creative processes and will enable us to implement more of our ideas in ways which we know will give our customers what they want.
"We’re now beginning on a dramatic expansion of our menswear range which will be driven by a detailed understanding and appreciation of what our customers want from us, and this knowledge will also translate into the women’s range that we will soon have available.
“We have ambitious targets to hit, but we’re very confident that increasing our capacity through creating new North East jobs and delivering more of the quality products on which our success has so far been based will enable us to achieve our business objectives.
"The investment options offered by NEL fit very well with the business’s needs and working with a team that takes such a transparent, flexible and commercially-aware approach to its work was a very positive experience.”
Jane Siddle, investment executive at NEL Fund Managers, said: “Fresh Couture’s creativity, fashion aesthetic and understanding of its target markets has created a very successful operation that we’re very confident will now go on to do even bigger and better things.”