Major campaign launches to encourage adults to lose weight

A new national campaign is underway to encourage adults to kick start their health and reduce their risk of serious illness, including COVID-19.

Tuesday, 28th July 2020, 3:21 pm
Updated Tuesday, 28th July 2020, 3:24 pm
A new national campaign has been launched to help adults achieve a healthier weight.

The campaign – unveiled as part of the Government’s new Obesity Strategy – encourages adults to introduce changes to help them work towards a healthier weight.

Free tools and apps supporting people to eat better, drink less alcohol and get active are available, including a new app for the free 12-week NHS Weight Loss Plan.

Although evidence does not suggest that having excess weight increases people’s chances of contracting COVID-19, data shows obese people are significantly more likely to become seriously ill and be admitted to intensive care with COVID-19 compared to those with a healthy BMI.

Public Health England has released a new film explaining how weight gain happens, the impact that it has on our bodies and how it increases the risk of serious diseases.

Dr Claire Sullivan, deputy director for Health, Wellbeing and Workforce at PHE North East, said: “Better Health is a brand new nationwide campaign that will encourage adults across the North East to kick start their health and reduce their risk of serious illness, including COVID-19.

"We know that gaining weight often happens gradually and it can be hard to lose weight and keep it off – this campaign will make it easier for everyone to introduce changes that will help them eat better, lose weight and get active.

"In the North East nearly 65 per cent of adults are overweight or obese and this campaign can help them make healthier food choices and learn skills to prevent weight gain.

"It is a welcome addition to the already innovative work taking place with our partners across the North East to address this issue and also the root causes of obesity. It’s never too late – or too early – to make changes that will have a lasting impact on your health.”

A range of campaign partners including WW, weight watchers reimagined, Slimming World and GetSlim are offering exclusive discounts to coincide with the launch.

For more information search online for ‘Better Health’ or visit for free tools and support.