9 things people look for when viewing a new home - according to eye-tracking technology

A special eye-tracking experiment has revealed the things house-hunters really look for when viewing a home.

Tuesday, 16th February 2021, 10:45 am
Updated Tuesday, 16th February 2021, 10:52 am
A study by Compare the Market has revealed the first things potential buyers notice when they view a property.

Comparethemarket.com carried out the study, by equipping viewers with eye-tracking hardware to capture the parts of the home that most caught people’s attention.

And while radiators and water pressure featured prominently, garden access, accessories and a clean and working oven were also closely examined.

Mark Gordon, Comparethemarket.com head of mortgages, said: “We conducted this experiment to determine the areas of the home buyers look at most to help sellers maximise their chances of a sale.

Buyers want to know that the radiators work. If you have viewings booked, consider turning your heating on before they take place to ensure your home is warm - showing they work and creating a cosy atmosphere.

“Some sellers may not have considered these factors when preparing their homes for viewings, so we hope our insight will help them focus on the areas they should check and freshen up.”

Buyers looked out into the garden as soon as they entered a room that backs onto it. Make sure viewers can access your garden if they wish and consider tidying it up and making the most of the space.
Potential buyers check taps to see the water pressure. Get a plumber to check and also ensure taps are clear of limescale and give them a quick wipe using baby oil for extra shine.
Potential buyers check cupboards to see if they are well built and in good condition. Do they open and close well? Can they hold the correct amount of produce? Make sure they’re kept tidy.
Although you may take your bed with you once you move out of your property, buyers were seen to feel or sit on the bed, probably to help visualise themselves sleeping in the room. Ensure your bed is well made.
Ensure the oven works and is kept clean before a viewing. Ensure the hobs and trays are washed and do not cook anything too fragrant prior.
Diffusers and candles were one of the first things potential buyers spotted - and picked them up to smell them. Purchase a couple of diffusers or candles and scatter them around your home before a viewing - buyers will pick up the pleasant aroma.
Buyers were seen to check if the light switches work, so make sure they do. If rooms are dim, consider leaving the lights on to add brightness, Consider a new lampshade to make your room look more appealing.
Buyers want to visualise themselves living in a property. Accessories such as blankets, throws, and scatter cushions help give a room a homely finishing touch.