This postcard shows the Avenue Hotel, Whitley Bay, in all its early splendour.
In June 1907 the Shields Daily News announced that a new temperance hotel had opened at the southern end of the Links and the foot of Park Avenue, commanding a “splendid view of the coast”.
The dining hall and lounge on the ground floor doubled as a useful space for dancing, and a smoking room was situated on the first floor.
The basement recreation room was the site of a bizarre fire in 1914 when the Newcastle United football team left their jerseys to dry around a stove and they ignited.
The Avenue Hotel was demolished 101 years later in February 2015.
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