Park Avenue, Whitley Bay, 1964

Park Avenue in Whitley Bay.
Park Avenue in Whitley Bay.

Whitley Bay Guardian of February 7, 1964, reported that a record number of letters arrived at Whitley Post Office, including 800 from stamp collectors wanting self-addressed envelopes franked with the new slogan issued on Saturday, February 1.

It was a sketch of the lighthouse with the wording “Miles of curving golden sand, Whitley Bay, Northumberland” and nearly 31,000 letters were marked with the new slogan over that weekend.

The same paper reported that the local holiday guide issued that year had boasted that Whitley Bay was within easy reach of the Lake District, Durham, Yorkshire and several places in Scotland.

Sheffield retaliated in their local newspaper by offering holiday makers a glimpse of the Royal Family at Sandringham: “– at only 112 miles away – ‘within easy reach’ - as they say in Whitley Bay!”

What else was happening in Whitley? Foxhunter’s Garage were advertising the new Triumph 2000 car for just over £1,000 and Burnside Garage offered test drives of the Wolseley automatic.

K & C Young, of Front Street, Monkseaton, and Shiremoor Co-op presented demonstrations of the new Hoover Keymatic washing machine with a free box of Persil and a £40 trade-in deal.

There was a revolutionary new self-service coin-operated machine so you could get a can of Esso Blue, and Johnson’s of Park View offered rental televisions at 9 shillings a week.

But the “event of the year” was the St Valentine Ball organised by Whitley Bay YMCA at the Empress Ballroom with celebrity compere Frank Bough.

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