Body image campaign is launched

YMCA North Tyneside has thrown its support behind the Be Real Campaign after new YMCA research revealed that half of young people have been bullied about the way they look.

Saturday, 10th March 2018, 7:00 am
The YMCA's Be Real campaign.

Most of the bullying focusses on weight and body shape, with 60 per cent of young people admitting they tried to change their appearance after being bullied and 24 per cent said they reduced the amount they ate or went on a diet.

Two fifths of those experiencing bullying did so at least once a week. In some cases the effect was more severe with one in ten of those being bullied about their looks having suicidal thoughts and nine per cent saying they self-harmed as a result.

The research was done by YMCA England & Wales, which spoke to more than 1,000 young people aged 11 to 16 years old as part of its new report, In Your Face, which is part of the charity’s Be Real Campaign with Dove.

Highlighting the devastating effects appearance-based bullying has on young people, the research also revealed that, contrary to popular belief, most young people experience this bullying in person (72 per cent) and not online. A staggering 80 per cent of those getting bullied about the way they look do so in school or college.

YMCA North Tyneside is urging local schools to be at the forefront in tackling body image anxiety. It’s calling on schools to become a Be Real School by using the campaign’s free Body Confidence Campaign Toolkit for Schools, which has already been downloaded by over 700 schools and colleges across the country.

Dean Titterton, YMCA North Tyneside chief executive, said: “Bullying has always existed among young people, but this generation face increasing pressure to live up to unrealistic beauty ideals which they say come from celebrities, social media and the media.

“It’s crucial that we teach young people how to feel comfortable in their own body and that looking different isn’t a bad thing. Educating young people about the effects of bullying alongside body confidence will help to tackle this issue where it’s most prevalent, schools. We know from previous research that young people who have learned about body confidence at school feel better about their bodies. We want schools in the North East to use the Be Real Campaign’s Body Confidence Campaign Toolkit for Schools to help their pupils navigate this image obsessed society we live in.”

Other key findings from the In Your Face research include: 54 per cent of young people who experience bullying about the way they look, do so by the age of 10; and one in two young people reported becoming anxious as a result of being bullied about the way they look.

Schools can download a free copy of the toolkit at